Libby O'Malley

Fourth quarter fundraising means big bucks! This year-end e-blast was designed to provide an annual overview of activities at UNC Chapel Hill's Institute of Marines Sciences -- and gently nudge the reader to make a donation to the Institute.

Ahoy there! Wrote multiple SEO-focused blog posts for a website devoted to sailing enthusiasts. Required product research skills to kick into high gear and made use of my own experience with boating.

This blog post was written for Instrumentl, a for-profit company built to help fundraisers make the best use of their valuable time and energy.

This was one of several e-blasts that were sent on the Annual Day of Giving hosted by UNC's Institute of Marine Sciences. For this email marketing effort, I wrote all of the copy and took the photos and designed the template (in Mailchimp).

Blog post for Town and Tourist website

Blog post written for flooring contractor in North Carolina with the post's focus not so much on flooring but on the concept of quality standards. The company has recently achieved ISO 9001:2015 Quality Certification and wanted to convey that to current and existing clients, while explaining to those clients the value such certification offers.

This blog post was written for Town & Tourist and includes both SEO AND engaging content. The client commented, "SEO's important, but good writing is every bit as important. I haven't read an opening paragraph as intriguing as this in quite some time."

Answering a variety of yacht-charter questions, this article offers concrete information and answers, delivered in a personable, charming tone.

21 Easy Fundraising Ideas for Nonprofits in 2023

After a while, even the most seasoned nonprofit fundraising professional can run out of ideas for their next fundraising event or campaign. Just like having writer’s block, it’s frustrating not to know exactly what to do to bring in those much-needed funds. But have no fear!

In this article, we’ve got you covered with a lineup of 21 unique and easy fundraising ideas that you can implement at your nonprofit organization. Let’s get started.

Urethane cement... not exactly a fascinating topic but definitely of interest to this client's audience. Wrote several blog posts and website pages for flooring expert Blair Duron. My experience with the American Institute of Architects came in handy for this project!

From boats to boobs in one day! A reason I love freelance writing is the variety of topics I get to learn about and then write about for so many different audiences. I literally wrote about the size of boat anchors in the morning and then wrote about mismatched bosoms in the afternoon. Would love to do more writing for a medi-spa or cosmetic surgery center.

This is a before and after example -- showing what I was provided by the client and what I produced from that material. In this scenario, the client sought wording to describe a business arrangement in which he would provide funds in exchange for a changing percentage of ownership in the new company. The client's comment when I produced the first (and only!) draft: "Libby, as usual, fantastic! Not changing a word -- thank you!!"

A variety of website pages written for a property tax advisory firm.

This monthly e-newsletter was created for people who love the coast and who love Carolina (UNC Chapel Hill). E-newsletters like this were developed and sent to a mailing list of approximately 2,000 subscribers for the purposes of awareness, engagement, and fundraising.

For all of this client's manufacturing safety-focused courses, I first watched their 30 to 60-minute video and then drafted the course description based on the video. This client had very specific parameters, and I was pleased with the excellent feedback they provided me at the conclusion of the project. Looking forward to tackling their next batch of safety-focused course descriptions!

Adrian Segar has designed, convened, and facilitated hundreds of conferences all over the world. He This is what Adrian blogged when he received my pitch email about a tech product I'd developed targeting event planners. If you're trying to get yourself, your product, your service, or your organization in the door, I can help craft an appropriate, effective pitch letter/email.
(PS I'm also great at writing, editing, finetuning pitch decks!)